Product Packaging
The story: The streaming player boxes below reflect a total redesign and simplification, led by myself and the retail design team in collaboration with product marketing.
The how: Every package decision was a result of many rounds of qualitative and quantitative research. When developing this redesign, our emphasis was making the step-ups more obvious and help shoppers make an easier decision at the shelf. In doing so, we condensed the copy on the back of box dramatically and used icons to communicate the features at a glance.
