Roku Made TVs
Brief: Announce to the world that Roku built their own a smart TV.
Strategy: Leverage the fan favorite “Roku City” to delightfully communicate that this TV is 100% Roku, inside and out.
Channels: Video, On-device ads, Email, Web, E-commerce, Print
Big Screens for the Big Game
Brief: Promote big screen Roku TVs for the Super Bowl sales season
Strategy: Lean into the “big screen” position in a way that will capture user attention on-platform.
Channels: On-device ads, email, web
Welcome to a Smarter Home
Brief: Increase awareness of new Roku Smart Home products
Strategy: Target existing Roku users with the value props of simplicity and value they’ve come to expect. Utilize content partner agreements to target prospects in a magazine ad.
Channels: On-device, Email, Web, Print
