Roku Made TVs

The Ask: Announce to the world that Roku built their own a smart TV.

Strategy: Leverage the fan favorite “Roku City” to delightfully communicate that this TV is 100% Roku, inside and out.

Channels: Video, On-device ads, Email, Web, E-commerce, Print

 

Big Screens for the Big Game

The Ask: Promote big screen Roku TVs for the Super Bowl sales season.

Strategy: Lean into the “big screen” position in a way that will capture user attention on-platform.

Channels: On-device ads, email, web

Football Themed Roku TV On-Device Banner Ad
 

Welcome to a Smarter Home

The Ask: Increase awareness of new Roku Smart Home products.

Strategy: Target existing Roku users with the value props of simplicity and value they’ve come to expect. Utilize content partner agreements to target prospects in a magazine ad.

Channels: On-device, Email, Web, Print