Product Page
My team and I were responsible for writing all of our product messaging. After working with Consumer Insights and Product Marketing to understand the audience, positioning, and feature hierarchy, we created Core Content Documents. These messaging guides outline every bit of consumer-facing copy for each product and feature. From those docs, we created our product pages, sales emails, and other product sales touchpoints.
Player Category Page
In its original form, each product had 3-5 bullet points with features and a subjective “Great for” line. This made comparing players and identifying nuanced differences in the lineup incredibly difficult, in addition to making the page look cluttered. By motivating the team to distill the selling points down to the big 3 of Picture Quality, Wi-Fi connection, and Remote, this redesign increased conversions while presenting a cleaner layout.
Stream & Save
Roku’s most valuable users are cord-cutters who stream ad-supported TV. This lead to an initiative known as “Stream & Save” to get people to cut cable in favor of streaming. Our challenge was to convey the ease of not only ditching cable, but finding and enjoying their favorite TV with Roku.
