Google Pixel 2 - Online Radio
As part of the product launch for the new Google Pixel 2 on Verizon, I wrote and produced two online radio spots in collaboration with Spotify and Pandora. Through our research at Agency 140, we found that unlimited photo storage was the strongest selling point to our target audience of millennials for these particular placements. I emphasized this feature in the limited time allowed while tying in Verizon's selling point of the best network as a direct benefit for our consumers.