Welcome Home

I wrote the Experience Video below for CES 2022 to showcase all the products and services Roku has to offer. My tagline, “Welcome Home,” was originally intended for Roku Smart Home products, but quickly took on a life of its own as the pathos of Roku products.

Story: Illustrate how Roku products fit seamlessly into the life of the everyday family.

Challenge: Include Roku streaming players, TVs, audio upgrades, smart home devices, platform features, and original content on The Roku Channel… all in 60 seconds. And make it fun. No big deal, right?

Product Videos

Every year we refreshed or created new sales videos for each product category Roku offers. My team and I were responsible for the scripting and overall storytelling approach for each video.