Crunchyroll Arc
The Ask: Create a year-in-review experience that’s uniquely Crunchyroll and captures the spirit of anime.
My Role: I lead a team of writers in creating the Arc theme and pitched the concept to our VPs. This was a massive undertaking in collaboration with UX, Lifecycle, and Social teams, requiring consistent communication and considerable self project management. Together, my team and I wrote every frame of the experience, all the launch assets, and my favorite—each Arc Type.
CinemaCon 2024
The Ask: Showcase the power and cultural impact of anime on a global scale. As this audience is primarily theater owners, many of whom are skeptical over anime’s success on the big screen.
VP Summit 2024
The Ask: Engage and inspire Crunchyroll leadership by showcasing our accomplishments from 2023-2024. An internal video, you ask? Yes, but just try to not get goosebumps…
Multiple Profiles - Product Launch
The Ask: Create a pre-roll ad for use on our streaming platform and support an engagement campaign for premium members celebrating the launch of a long-requested feature.
Ad-Break Clock
The Ask: Write funny, on-brand copy to run on the free, ad-supported Crunchyroll Channel during programming gaps.